Editorial Guidelines
Our Commitment to Trusted Roofing Content
At Roofing Whangarei, we’re committed to delivering reliable, expert-driven content for homeowners, property managers, contractors, and roofing professionals. These editorial guidelines reflect our dedication to accuracy, professionalism, and transparency — ensuring every article we publish is clear, helpful, and trustworthy.
1. Accuracy and Trustworthiness
Research First: All content is fact-checked and based on credible sources, expert insights, and current roofing standards.
Proper Sourcing: Statistics, product data, and third-party info are clearly cited.
Honest Disclosures: We always note any sponsorships, partnerships, or potential conflicts to maintain reader trust.
2. Tone and Readability
Clear and Friendly: Our tone is professional but approachable — so readers of all experience levels can understand.
Helpful and Practical: Whether it’s about re-roofing, roof maintenance, or gutter repairs, our goal is to provide actionable guidance.
Straightforward Style: We keep content concise, engaging, and easy to follow.
3. Structure and SEO
Well-Organized: Each post includes logical headings, subheadings, and lists to improve scannability.
SEO-Optimized: Our content follows SEO best practices, with naturally integrated keywords and metadata.
Readable Layout: Information is structured in a way that’s easy to skim and digest.
4. Original and Ethical Content
100% Unique: All articles are original — no AI clones, no copy-paste.
Cited Appropriately: Any external references are clearly attributed.
Zero Tolerance for Plagiarism: All submissions are screened for originality and rejected if copied.
5. Visual Support
Purposeful Media: We include images, diagrams, or videos that help explain roofing topics visually.
Legal Compliance: Only licensed or original media is used.
Optimized Quality: All visuals are high-resolution and web-friendly.
6. Content We Publish
At Roofing Whangarei, we focus on a variety of roofing-related topics, including:
Industry News: Trends, materials, and product innovations in roofing
DIY and How-To Guides: Step-by-step tips for basic roof care and safety
Product Comparisons: Objective reviews of roofing systems, tools, and techniques
Project Highlights: Showcasing standout roofing jobs we’ve completed in Whangārei and surrounding areas
7. Review and Approval Process
Submission and Screening: Each article is checked for relevance, tone, and accuracy
Editing for Clarity: Our editors refine flow, grammar, and structure
Final Approval: Once approved, content is published across our website and platforms
8. Ethical and Inclusive Writing
Respectful Voice: We use inclusive, professional language at all times
No Hype, No Misleading Claims: We avoid exaggeration and stick to facts
Customer-First Mindset: Our content is built around helping people make informed roofing decisions
9. Keeping Content Fresh
Timely Updates: All content is reviewed regularly to reflect current practices and roofing standards
Error Corrections: Any inaccuracies brought to our attention are corrected promptly and transparently
Want to Contribute?
If you’re a roofing expert, contractor, or home improvement writer with valuable insights, we’d love to collaborate. Visit our Contact Us page to pitch your ideas or inquire about guest contributions.
For questions about these guidelines, please contact our editorial team. Together, we can ensure Roofing Whangarei remains a trusted source of roofing expertise across Northland.
